Using Technology to Limit Police Brutality.
When minorities are pulled over, the fear of police brutality sets in. Innovative technology from Volvo helps drivers both be and feel safe, even in the most unprecedented situations.
AD: Clarke Weddington
One Click.
SHIELD’s four features activate simultaneously.
The blue light on the back dash mirror shows intent to pull over. The navigation system brings you to a well-lit area. Cameras on the side and dash mirrors start recording. Automated texts are sent to your emergency contacts.
Launch
The launch post on all major social media platforms shows the brand’s awareness to the problem and announces SHIELD as a step to reduce such violence.
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The launch post on all major social media platforms shows the brand’s awareness to the problem and announces SHIELD as a step to reduce such violence.
Website
SHIELD’s website explains the technology’s functions, including where and how to try it.
Additional pages feature #TheTalk and SHIELD’s Promise of Safety.
Use the website’s online simulator to try SHIELD for yourself.
Find car shows near you, where an interactive SHIELD simulator is available to demo.
Be Part of #TheTalk
Black families have ‘the talk’ with their children so they know how to address police officers if pulled over, and what to do if there’s tension.
Partnering with Mothers Against Police Brutality, #The Talk is announced on social media, with the full series available on SHIELD’s website.
The Talk is hosted by distinguished members of MAPB - Jeralynn Brown-Blueford, Janet Baker, Anita Willis and Kathy L. Scott-Lykes.
The SHIELD Promise
A grant is awarded to select students who show commitment to make their local community safer.
The recipient is awarded a Volvo vehicle equipped with SHIELD, full payment for their driver’s license and free driving lessons.
Awards and Recognition
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June 2024, Digital Creative Technology
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February 2024, Digital Creative Technlogy
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June 2023