Taking Over Sunday, When the Other Guy is Closed.
On Sunday, Gen Z is hungover, hangry, regretful, stressed, tired…everything. You need more than comfort. You need a hero. With a certain fast-food chicken chain closed on Sunday, the Popeyes Chicken Sandwich is The Hero Sunday Needed.
Role: Co-ACD Copy
Recognition: One Club Miami, Bronze (2024)
Less Scaries, More Popeyes.
Featuring irreverent humor, outrageous situations and Razzie-level acting from yours truly.
Ah Yes, Sunday.
Targeting Gen Z naturally meets the trending sounds on TikTok.
The Cure is Here.
Influencers who caught a case of the Sunday Scaries are sent a comfort box as a reminder that the extra rest is a necessity. Any Scaries victim has the chance to get the box as well.
On Sundays, We’ll Handle it all.
You need to get work done. You have to knout out some laundry. But before any of that, you need to eat something.
With promotional partnerships with Chegg and Tide, you don’t have to do it all alone. Buy a chicken sandwich on Sunday and enjoy a helping hand for Sunday’s tasks.
Over the course of the campaign, promotions rotate bi-weekly.
Other promotions include (1) the chance to win the comfort box and (2) a ‘Scary Hour’ 2 for 1 chicken sandwich offer on Uber Eats.
These Aren’t Mockups.
After presenting to the Popeyes creative team, they decided to use some of our work - social content and a limited time menu.
